Glovo vs Wolt Advertising: Which Delivery Platform Should Your Restaurant Prioritise?

May 20, 2026·Nataliia· 8 min read All posts

Restaurants in Europe are facing a daunting reality: food delivery platforms like Glovo and Wolt are draining their profits. According to a recent survey, 53% of food establishments in the UK are losing up to 30% of their revenue to commission fees. In Germany, this number jumps to an alarming 60%.

53%↑

Food establishments losing revenue to commission fees

60%↑

Germany

Food establishments losing revenue to commission fees

30%↓

Average commission

Revenue loss as a percentage

10%↓

Average profit loss

As a restaurant owner, it's crucial to understand the impact of Glovo vs Wolt advertising on your business. Both platforms claim to help restaurants reach a larger audience, but at what cost? In this article, we'll dive into the world of food delivery advertising, exploring the pros and cons of each platform and providing actionable tips to optimize your marketing strategy.

Choosing the Right Platform

With Glovo and Wolt vying for dominance in the European food delivery market, it's essential to understand the differences between the two. Here are some key statistics to consider:

Glovo operates in over 25 countries, with a strong presence in Spain, Italy, and Portugal. Wolt, on the other hand, is more prevalent in the Nordic region, with a significant presence in Finland, Sweden, and Denmark.
Glovo has a more extensive restaurant network, with over 500,000 partner restaurants worldwide. Wolt, while smaller, focuses on higher-end restaurants and cuisines.
Glovo offers a more extensive range of advertising options, including sponsored listings, banner ads, and geo-targeted promotions. Wolt, however, focuses on more targeted and personalized advertising, using AI-driven tools to optimize campaigns.

Restaurant Network Size

GlovoBest

restaurants500000

Wolt

restaurants150000

Total

restaurants650000

Source: Glovo and Wolt reports

Advertising Strategies

When it comes to advertising on Glovo and Wolt, restaurants have a range of options to choose from. Here are some key strategies to consider:

Sponsored listings: Both platforms offer sponsored listings, which allow restaurants to showcase their menu items and promotions to a larger audience. Glovo's sponsored listings are more expensive, but offer better visibility and targeting options.
Geo-targeted promotions: Wolt's geo-targeted promotions allow restaurants to reach customers in specific geographic areas, reducing waste and increasing the effectiveness of ad spend.
AI-driven advertising: Wolt's AI-driven advertising tools optimize campaigns in real-time, ensuring that restaurants reach the most relevant customers. Glovo, while offering some AI-driven tools, relies more on manual optimization.

Tips for Optimizing Your Advertising

To get the most out of Glovo and Wolt advertising, follow these tips:

Set clear goals: Determine what you want to achieve from your advertising efforts, whether it's increasing sales, driving website traffic, or boosting brand awareness.
Choose the right platform: Consider your target audience and the types of restaurants you want to reach. Glovo may be a better fit for a larger, more casual eatery, while Wolt might be more suitable for a higher-end restaurant.
Optimize your ads: Use the advertising options and tools provided by each platform to optimize your ads and reach the most relevant customers.

Pro Tip

Don't forget to track your ad performance regularly to ensure you're getting the best ROI.

Common Mistakes to Avoid

When advertising on Glovo and Wolt, avoid the following common mistakes:

Not setting clear goals: Without a clear understanding of what you want to achieve, it's easy to waste ad spend on ineffective campaigns.
Not optimizing ads: Failing to optimize your ads can result in wasted spend and poor performance.
Not tracking performance: Not tracking ad performance can make it difficult to identify areas for improvement and optimize future campaigns.

Watch Out

Be cautious of fake or misleading reviews on Glovo and Wolt, as these can harm your restaurant's reputation and alienate potential customers.

Frequently Asked Questions

Q: What is the cost of advertising on Glovo and Wolt? A: The cost of advertising on Glovo and Wolt varies depending on the platform and the types of ads you choose. On average, Glovo's sponsored listings can cost between €5-€10 per click, while Wolt's geo-targeted promotions can range from ��0.50-€5 per click.

Q: How do I track the performance of my ads on Glovo and Wolt? A: Both platforms offer built-in tracking and analytics tools, allowing you to monitor ad performance and make data-driven decisions.

Q: Can I advertise on both Glovo and Wolt simultaneously? A: Yes, you can advertise on both Glovo and Wolt simultaneously, but be sure to track performance and adjust your campaigns accordingly.

Q: How do I choose the right ad creative for my restaurant? A: Consider your target audience, the types of restaurants you want to reach, and the types of ads available on each platform. Use high-quality images and clear, concise copy to grab customers' attention.

Q: Can I use my own ad creative on Glovo and Wolt? A: Yes, both platforms allow you to use your own ad creative, but be sure to meet their formatting and content guidelines.

Q: How do I optimize my ads for maximum ROI? A: Use the advertising options and tools provided by each platform to optimize your ads and reach the most relevant customers.

Conclusion

Glovo and Wolt advertising can be a powerful tool for restaurants looking to reach a larger audience and drive sales. By understanding the differences between the two platforms and optimizing your advertising strategy, you can get the most out of your ad spend and achieve your business goals. If you're struggling to navigate the world of food delivery advertising, consider reaching out to a marketing expert like DataLatte for personalized guidance and support.

If you want to apply these strategies to your restaurant's marketing efforts, [get in touch with us today for a free consultation and start driving more customers to your business] (/contact).

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