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2026 State of AI in Marketing study finds 98% use AI, 10% see transformation
The HubSpot 2026 State of AI in Marketing research reports that 98% of marketing teams now use AI, but only 10% see transformational results. This data reflects the current AI adoption landscape for local businesses.
The article cites the 2026 State of AI in Marketing research showing 98% of marketing teams use AI and 10% report transformational outcomes.
For local coffee shops, salons, pet groomers, and fitness studios, the low transformation rate suggests many are not yet leveraging AI for measurable business impact.
Businesses should audit their AI tools and test measurable KPIs to assess maturity.
This week, check your current AI tools against the study’s maturity criteria and set at least one measurable KPI.
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Get a free audit — Nataliia will review your current AI & Automation setup and show you exactly where the gap is.
Source: HubSpot Marketing · 2026-11-02
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