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Disney+ may join Germany's official TV ratings, per PPC Land
PPC Land reports Disney+ is considering joining Germany's official TV ratings system, which currently includes Disney Channel and National Geographic. Inclusion would give German ad buyers data on Disney+ viewership, potentially impacting local advertisers.
The article says Disney+ is weighing joining Germany’s official TV ratings (AGF data). No start date is set, and Prime Video’s entry took 14 months.
If Disney+ joins, German advertisers would have measurable audience data for the streaming service, which could influence media buying decisions for local businesses.
Local businesses should check whether Disney+ appears in upcoming rating reports and test ad placements if data becomes available.
Check the AGF rating updates this quarter to see if Disney+ is listed, and consider allocating a test budget to Disney+ if it appears.
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Source: PPC Land · 2026-11-04
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