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Instagram AI disclosure policy now requires labels on AI‑generated content
Instagram has introduced an AI disclosure policy that mandates labeling of AI‑generated content before publishing. The change affects any business using Instagram for marketing, including coffee shops, salons, pet groomers and fitness studios.
The source reports Instagram requires creators to add a disclosure label to any AI‑generated image or caption before it goes live.
Local businesses must adjust their Instagram workflow to include this label, otherwise they risk non‑compliance with the platform’s rules.
Check your Instagram posting process this week to ensure AI‑created assets carry the required disclosure.
Audit your scheduled Instagram posts and add the required AI disclosure label to any AI‑generated content before it is published.
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Source: Hootsuite Blog · 2026-11-04
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