swipe ← → to navigate
TikTok tests TikTok Shop Plus subscription for repeat‑buyer discounts
TikTok is testing a new TikTok Shop Plus subscription that offers discounts and deals for repeat buyers. The feature could affect local merchants who sell products through TikTok Shop.
The source reports TikTok is trying out a TikTok Shop Plus subscription option that provides discounts and deals for repeat shoppers.
This matters for local businesses because it introduces a potential new channel to encourage repeat purchases directly within the app.
Businesses should test the subscription option if it becomes available and monitor its impact on sales and customer retention.
Check whether your TikTok Shop account can enroll in the Shop Plus pilot and run a small promotion to gauge repeat‑buyer response this week.
Want to act on this signal?
Get a free audit — Nataliia will review your current TikTok Ads setup and show you exactly where the gap is.
Source: Social Media Today (TikTok) · 2026-11-10
Up next
Meta pauses rollout of new business terms for advertisers
Search Engine Journal · 2d ago