Analytics & Measurement

Practical advice for local business owners — no jargon, just tactics that work.

4 articles

Marketing Mix Modeling for Small Business: Guide

Marketing mix modeling for small business: 2+ years of daily data, 4-8 weeks of modeling, and the lighter holdout tests to try first.

How multi-touch attribution works for small business: six models, GA4 limits, a gym example and a 90-day plan, plus a 3-tier budget guide.

O2O marketing for local business: 70% of US retail sales still happen in person. Channels, measurement limits, coffee shop model, 90-day plan.

How the ROPO effect works for local shops: 59% research on Google before buying in-store, plus how to be found, measured and tracked.

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