Cheap Marketing Ideas for Small Businesses: 30 Tactics Under $100

Social Media Marketing

1. Create a Facebook page: Claim your business on Facebook and start building a presence. (Free)
2. Share user-generated content: Encourage customers to share photos or reviews of your business and re-share them on your social media channels. (Free)
3. Run a social media contest: Host a contest or giveaway on your social media channels to generate buzz and attract new followers. (Free - $50)
4. Utilize Instagram Stories: Use Instagram Stories to share behind-the-scenes content, sneak peeks, and exclusive offers. (Free)
5. Leverage employee advocacy: Encourage your employees to share your content and promote your business on their personal social media channels. (Free)

Local SEO

1. Claim and optimize your Google My Business listing: Ensure your business is listed and up-to-date on Google My Business. (Free)
2. Use local keywords: Use keywords specific to your location and industry in your website's content and meta tags. ($0 - $50)
3. Get listed in local directories: List your business in local directories like Yelp, Bing Places, and other relevant listings. ($0 - $50)
4. Create localized content: Create content that targets specific locations or areas of interest. ($0 - $100)
5. Use schema markup: Add schema markup to your website to help search engines understand your business's hours, address, and other important details. ($0 - $50)

Email Marketing

1. Create a welcome email sequence: Send a series of automated emails to new subscribers to welcome them and provide valuable content. ($0 - $50)
2. Send regular newsletters: Send regular newsletters to your subscribers with updates, promotions, and exclusive offers. ($0 - $50)
3. Use email segmentation: Segment your email list to target specific groups with tailored content and offers. ($0 - $50)
4. Use email automation: Use email automation tools to send personalized emails based on subscriber behavior and preferences. ($0 - $100)
5. Create a referral email campaign: Encourage subscribers to refer friends and family with a special discount or incentive. ($0 - $50)

Content Marketing

1. Create a blog: Establish a blog on your website to share valuable content and attract search engine traffic. ($0 - $100)
2. Produce video content: Create videos to share on your website, social media, and YouTube. ($0 - $100)
3. Host a webinar: Host a webinar to educate and engage with your target audience. ($0 - $100)
4. Create infographics: Create infographics to share valuable information and attract social media engagement. ($0 - $50)
5. Write guest posts: Write guest posts for other relevant websites and publications to build backlinks and authority. ($0 - $100)

Paid Advertising

1. Use Google Ads: Use Google Ads to target specific keywords and demographics. ($50 - $100)
2. Use Facebook Ads: Use Facebook Ads to target specific audiences and interests. ($50 - $100)
3. Use LinkedIn Ads: Use LinkedIn Ads to target specific professionals and industries. ($50 - $100)
4. Use Instagram Ads: Use Instagram Ads to target specific audiences and interests. ($50 - $100)
5. Use native ads: Use native ads to blend in with the user experience and target specific audiences. ($50 - $100)