AI Tools
Midjourney Pricing 2026: Plans, GPU Time, Licence
Midjourney has four paid plans: Basic at $10 a month, Standard at $30, Pro at $60 and Mega at $120. Billed yearly they cost $8, $24, $48 and $96 a month. Standard, Pro and Mega include 15, 30 and 60 Fast GPU hours. Basic is limited to about 200 image jobs a month, and only Pro and Mega include Stealth mode, which keeps your images out of public view.
Prices and features checked on 7 November 2026.
This guide is for owners and marketers of cafés, salons, grooming studios and gyms who want AI-made visuals for social posts, menus or packaging ideas. It covers plans, what "GPU time" means, privacy and licence terms. Prices come from Midjourney's pricing page; its help pages returned an error, which is stated where it matters.
Midjourney plan prices
$10→
Basic per month
$8 billed yearly
$30→
Standard per month, 15 Fast GPU hours
$24 billed yearly
$60→
Pro per month, 30 Fast GPU hours
$48 billed yearly
$120→
Mega per month, 60 Fast GPU hours
$96 billed yearly
Source: Midjourney pricing page (midjourney.com/pricing), opened 7 November 2026
How Much Does Midjourney Cost?
The pricing page lists four plans. Yearly prices are per month, billed once a year.
| Plan | Monthly | Yearly (per month) | Fast GPU hours | Relax mode | Stealth mode | Fast jobs at once (image / video) | Video |
|---|---|---|---|---|---|---|---|
| Basic | $10 | $8 | Not listed, about 200 image jobs | No | No | 3 / 1 | SD only |
| Standard | $30 | $24 | 15 hours | Unlimited images | No | 3 / 3 | SD and HD |
| Pro | $60 | $48 | 30 hours | Unlimited images and SD video | Yes | 12 / 6 | SD and HD |
| Mega | $120 | $96 | 60 hours | Unlimited images and SD video | Yes | 12 / 12 | SD and HD |
All plans include optional Fast hour top-ups and the Editor for uploaded images. The page gives no price for extra Fast hours, and it does not mention a free trial.
$10 to $120
Midjourney's four paid plans cost between $10 and $120 a month, and only the two top plans include Stealth mode
Basic is limited to about 200 image jobs a month; one job produces four images, so 200 jobs is 800 images.
Midjourney pricing page, midjourney.com/pricing, opened 7 November 2026
What Is GPU Time and What Is Relax Mode?
Midjourney charges in GPU time, not in a count of pictures. The FAQ on the pricing page says: "Each Image Prompt usually consumes about one minute of GPU time, and video prompts consume about eight minutes."
Fast hours are the quick lane. Relax mode, offered from Standard, queues jobs behind others and does not use Fast hours. Standard and up list unlimited Relax images, and Pro and Mega add unlimited SD video in Relax.
Using the vendor's rough figures, 15 Fast hours is 900 minutes. That is about 900 image prompts or about 112 video prompts, if every job takes the stated average. This is an assumption derived from "usually about", so real counts vary with settings.
What Is Midjourney and How Does It Work?
Midjourney generates images from text descriptions, and on paid plans also short videos. You describe a scene, get four images back, and then vary or upscale one. Its pricing page also offers an Editor for images you upload. Members work on midjourney.com; the pages opened did not state other platforms, so check the product before buying.
For a local business the main skill is prompt writing and picking a consistent style. Output is a picture, not a finished ad: text such as prices and opening hours is better added in a design tool afterwards. For image work inside general chat assistants, see ChatGPT for small business marketing.
What Can a Small Business Use Midjourney For?
These are possibilities, not results. Midjourney's pages describe images and videos in general. For a local business, ideas include:
- Background scenes and concept art for Instagram and Facebook posts.
- Mock-ups of a menu board, a coffee cup design or retail packaging before paying a printer.
- Mood boards for a salon refit or a studio rebrand.
- Short video clips for a social post, on Standard and above.
- Seasonal campaign visuals, then text added in a design tool.
AI pictures complement real photos rather than replace them. Google's guidance on business photos is covered in Google Business Profile photos and videos, and paid video formats in the Facebook video ads guide.
Pictures of real people, real products or real premises should come from real photos. AI images can look polished and still misrepresent the product, which matters for a food, grooming or fitness claim. For wider social planning, see the social media management service.
What Would It Cost? A Worked Example
This is an assumption using only published prices. A café wants visuals for a two-month seasonal campaign.
| Line | Assumption | Cost |
|---|---|---|
| Basic, monthly | Two months at $10 | $20 |
| Standard, monthly | Two months at $30 for more video and Relax | $60 |
| Pro, monthly | Two months at $60 if images must stay private | $120 |
| Standard, yearly | 12 months at $24 | $288 |
Yearly billing only pays off if the tool is used all year. For other AI subscriptions that charge by credits, compare the Lovable pricing guide, and for a broader view, the complete guide to automating a local business with AI. Because Basic has no Relax mode and a cap of about 200 jobs, an owner who plans to experiment heavily is likely to find Standard the practical starting point. The privacy point below is the usual reason to pay for Pro.
What Are the Rules and Risks?
From Midjourney's pricing page FAQ:
- Public by default. "By default every image and video you create can be found on the Explore page." Stealth mode "keeps your images and videos hidden from other members on the website" and is available only on Pro and Mega.
- Ownership. "You own all the images and videos you create, even if you decide to cancel your subscription."
- Commercial use. "Feel free to use them commercially, with a few exceptions." The page links to the Terms of Service for general commercial terms.
The Terms of Service and help articles on docs.midjourney.com returned a 403 error when opened, so exceptions cannot be listed from the source. A search summary of those pages mentioned a Pro or Mega requirement for larger companies and a broad licence that Midjourney receives over content users create. Treat both as unconfirmed: read the Terms yourself, especially if your business is large. No revenue figure is given here.
Other risks:
- Private ideas. Do not make unreleased packaging or a confidential rebrand on a plan with public images.
- Likeness. Do not generate real people without their permission.
- Claims. A picture of a perfect cut or a finished dish can mislead customers.
- Credit sizing. Video uses about eight minutes of GPU time per prompt, so it drains Fast hours faster than images.
How Does Midjourney Compare With Other AI Tools?
Only facts confirmed on each vendor's own page on 7 November 2026 are shown. "Not confirmed" means the page did not open or did not state it.
| Tool | Free option | Lowest paid price confirmed | Commercial-use statement on the pricing page | Guide |
|---|---|---|---|---|
| Midjourney | None listed | Basic $10 a month ($8 yearly) | "Feel free to use them commercially, with a few exceptions" | This guide |
| Adobe Firefly | Free daily generations across image, video and audio | Standard $9.99 a month, 2,000 credits | "Outputs generated with Adobe Firefly AI models can be used for commercial purposes" | Not covered yet |
| ChatGPT | Free: limited image generation | Not confirmed (prices were not shown in the page text) | Not confirmed | ChatGPT marketing guide |
| Canva | Not confirmed (pricing page returned 403) | Not confirmed | Not confirmed | Not covered yet |
Firefly lists a free tier and a $9.99 entry plan, close to Basic, though credits and Midjourney's GPU hours are different units. Higher Firefly plans run at $19.99, $49.99 and $199.99 a month for 4,000, 10,000 and 50,000 credits.
FAQ
How much does Midjourney cost per month?
Basic is $10, Standard is $30, Pro is $60 and Mega is $120 on monthly billing. Yearly billing brings them to $8, $24, $48 and $96 a month.
Does Midjourney have a free plan?
The pricing page lists no free plan and does not mention a trial. The cheapest option is Basic at $10 a month, limited to about 200 image jobs.
What are Midjourney Fast hours?
Fast hours are GPU time at full speed. The vendor says one image prompt uses about a minute and a video prompt about eight. Standard has 15 hours, Pro 30 and Mega 60.
Can I use Midjourney images commercially?
The pricing page says you may use them commercially, with a few exceptions, and that you own what you create. The exceptions are in the Terms of Service, which did not open here, so read them first.
Are Midjourney images private?
Not by default. Images and videos can appear on the Explore page. Stealth mode hides them from other members and is available only on Pro and Mega.
Sources
Opened on 7 November 2026:
- Midjourney pricing, midjourney.com/pricing
- Adobe Firefly plans, adobe.com
- ChatGPT pricing, chatgpt.com/pricing (feature table only; prices not shown)
Not opened (returned 403 or 404): Midjourney Terms of Service and help articles on docs.midjourney.com, and Canva's pricing page. A search summary of the Midjourney docs was used only to flag topics to check, not as a source of figures. Third-party price articles were used only as leads. The cost example is an assumption.
Want help with social visuals and posting plans? See our social media management service.
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Nataliia Rumiantsewa
Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.
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