AI Tools
HeyGen Pricing 2026: Plans, Credits and Limits
HeyGen lists a Free plan at $0 (3 watermarked videos a month, up to 1 minute each), Creator at $29 a month ($24 billed annually) with 600 credits, Pro from $49 a month with 1,000 credits, and Business at $149 a month with 1,500 credits. Enterprise is custom. Credits are the single currency for video, and the cost of a video varies with the AI model, length and complexity.
Prices and features checked on 7 November 2026.
This guide is for owners and marketers of cafés, salons, grooming studios and gyms who are considering AI avatar videos for short welcome clips, explainers or multilingual messages. Prices and plan details come from HeyGen's pricing page and terms, listed in Sources.
HeyGen plan prices and credits
$0→
Free plan, 3 watermarked videos a month
Videos up to 1 minute
$29→
Creator per month, 600 credits
$24 a month billed annually
$49→
Pro per month from, 1,000 credits
Tiers up to 100,000 credits
$149→
Business per month, 1,500 credits
Videos up to 60 minutes
Source: HeyGen pricing page (heygen.com/pricing), opened 7 November 2026
How Much Does HeyGen Cost?
The pricing page lists five columns. Annual prices are shown for Creator only.
| Plan | Price | Credits a month | Longest video | Watermark | Export |
|---|---|---|---|---|---|
| Free | $0 | Not stated; 3 videos a month | 1 minute | Yes | Not stated |
| Creator | $29 a month ($24 billed annually) | 600 | 30 minutes | Removed | Up to 1080p |
| Pro | From $49 a month | 1,000 (tiers up to 100,000) | 30 minutes | Removed | Up to 4K |
| Business | $149 a month | 1,500 | 60 minutes | Not stated | Up to 4K |
| Enterprise | Contact sales | Set to usage | No maximum | Not stated | Not stated |
Further per-plan details from the same page: stock avatars are 500+ on Free and 700+ on paid plans; custom video avatars are 1 on Free and Creator, 5 on Business and 10+ on Enterprise; translation covers 30+ languages on Free and 175+ languages and dialects on paid plans. Business seats beyond the first cost $20 per seat per month. The FAQ says Pro tiers run "from 1,000 credits/mo at $49 to 100,000 credits/mo at $4,300", all with the same features.
Prices are in US dollars. Upgrades apply immediately with prorated billing, while downgrades and cancellations take effect at the end of the cycle.
$29 a month
Creator is the cheapest HeyGen plan that removes the watermark, with 600 credits and videos up to 30 minutes
The Free plan allows 3 videos a month, each up to 1 minute, with a watermark.
HeyGen pricing page, heygen.com/pricing, opened 7 November 2026
How Do HeyGen Credits Work?
HeyGen's FAQ says credits are "HeyGen's single currency for video and asset creation". The cost of a video "can vary based on which AI model is used, video duration, and the complexity of the generation". The page gives no credits-per-minute figure, so no per-video price is stated here.
Rollover rules on the pricing page: Creator credits roll over one month, Pro credits roll over, and for annual subscribers credits accumulate until renewal. Business adds top-up credits, one-time credit packs and auto-reload.
The Free plan has no stated credit amount. Its card says "3 videos a month, watermarked", and the FAQ says no credit card is required. It also includes limited trial access to premium features such as Avatar IV, Video Agent and lip-sync translation.
What Is HeyGen and How Does It Work?
HeyGen is an AI video platform where a digital avatar reads your script. Its pricing page lists stock avatars, custom video avatars built from your own footage, photo avatars and translation into other languages. You type or paste a script, choose an avatar and voice, and generate a video.
A "Digital Twin" is the term HeyGen uses for a video avatar of a real person. Setting one up requires a consent video. For the voice side of AI, including phone-style assistants, see the ElevenLabs voice AI guide.
What Can a Small Business Use HeyGen For?
These are possibilities, not results. The pricing page names video, avatars and translation. For a local business, that could include:
- A 30-second welcome video for a new-client page at a salon.
- A "how a first class works" explainer for a fitness studio.
- A grooming-care tips clip repeated in several languages for a multilingual neighbourhood.
- A holiday opening-hours announcement for social channels.
- A short product explainer for a café's beans or merchandise.
Video works in a wider marketing mix; see the Facebook video ads guide and the AI automation overview. An avatar message can feel impersonal for a business that sells on personal service, so many owners will want to start with a clip of themselves. A text-only AI route is described in ChatGPT for small business marketing.
What Would It Cost? A Worked Example
This is an assumption using only published prices. A yoga studio wants a set of short videos for a spring launch and then stops.
| Line | Assumption | Cost |
|---|---|---|
| Free plan | Test 3 watermarked videos | $0 |
| Creator, monthly | Two months at $29 | $58 |
| Creator, annual | 12 months at $24 | $288 |
| Business | One month at $149 if longer videos or more avatars are needed | $149 |
Two months of Creator is $58. How many videos 600 credits make depends on model, length and complexity, and the page gives no rate, so the number of videos is not stated. Credits roll over only one month on Creator, so a stock of unused credits does not build up indefinitely on a monthly plan.
What Are the Rules and Risks?
From HeyGen's terms of service:
- Ownership on paid plans. "As between HeyGen and you, you own all rights in your User Input or User Output", and output may be used for commercial purposes.
- Free plan. You own your input but receive "a limited, non-exclusive, non-transferable, revocable license" to your output. Free output "may not be sold, sublicensed, redistributed, monetized". That wording limits what a business can do with Free videos, so check the terms before posting one publicly.
- Likeness and voice. The terms prohibit "reproducing their likeness or voice, without the required permission". They also say "ownership of a recording alone does not establish permission to clone or use a person's voice."
- Consent video. HeyGen's help centre says a consent video under 30 seconds is required for every video-based Digital Twin, recorded by the person featured, at the same time as the avatar footage.
- Impersonation. Impersonating somebody else is prohibited.
- Training. The terms grant HeyGen a licence to use your content "to train or otherwise improve or modify our artificial intelligence and machine learning models". Do not upload private footage you would not want used that way.
The pages opened do not include a statement on advertising disclosure for AI-generated people. Check local advertising rules before running an avatar as a "spokesperson".
How Does HeyGen Compare With Other AI Video Tools?
Only facts confirmed on each vendor's own page on 7 November 2026 are shown. "Not confirmed" means the page did not open or did not state it.
| Tool | Free option | Lowest paid price confirmed | Watermark on free | Guide |
|---|---|---|---|---|
| HeyGen | Free: 3 videos a month, up to 1 minute | Creator $29 a month ($24 yearly) | Yes | This guide |
| Synthesia | Basic, $0, 500 credits and 10 minutes of video a month | Starter $19 a month ($14 billed annually) | Synthesia logo on videos | Not covered yet |
| Adobe Firefly | Free daily generations across image, video and audio | Standard $9.99 a month, 2,000 credits | Not confirmed | Midjourney guide (image tool) |
| Canva | Not confirmed (pricing page returned 403) | Not confirmed | Not confirmed | Not covered yet |
Synthesia lists $9 for the first month of Starter, then $19. Firefly is a general image and video generator, not an avatar tool, so it answers a different need.
FAQ
How much does HeyGen cost per month?
Creator is $29 a month, or $24 billed annually. Pro starts at $49 a month with 1,000 credits and Business is $149 a month with 1,500 credits. Enterprise is custom.
Is HeyGen free?
There is a Free plan with 3 videos a month, each up to 1 minute, with a watermark. Per the terms, Free output cannot be sold, sublicensed, redistributed or monetized.
What are HeyGen credits?
Credits are HeyGen's single currency for video and assets. Cost depends on the AI model, video length and complexity, and the pricing page gives no per-minute figure.
Can I use HeyGen videos commercially?
On paid plans the terms say you own your output and may use it for commercial purposes. On Free, they restrict selling and monetising. Likeness and voice need permission.
Is HeyGen worth it for a small business?
It can be for short explainers if the avatar style suits the brand. Test the Free plan, then pay for one month of Creator ($29) and count how many videos your credits cover.
Sources
Opened on 7 November 2026:
- HeyGen pricing, heygen.com/pricing
- HeyGen terms of service, heygen.com/terms
- Recording your consent video, help.heygen.com
- Synthesia pricing, synthesia.io/pricing
- Adobe Firefly plans, adobe.com
Canva's pricing page returned a 403 error. The Synthesia page text was long and partly garbled, so only the clear rows are used. Third-party price comparisons were used only as leads and are not cited. The cost example is an assumption.
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Nataliia Rumiantsewa
Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.
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